{"product_id":"win-in-a-buyers-market-sales-marketing-tactics-that-actually-work-1-cpd-credit","title":"Win in a Buyer's Market: Sales \u0026 Marketing Tactics That Actually Work (1 CPD Credit)","description":"\u003cp\u003eIn a buyer’s market, seller’s market habits cost builders deals. Generic messaging, weak differentiation, slow follow-up, and price cuts in place of value reduce qualified leads and conversion. Buyer confidence in new homes gets harder to build across BC.\u003c\/p\u003e\n\u003cp\u003eThis course takes licensed residential home builders in BC through what changes in a slower market and what to do differently, from buyer mindset through to closing. It covers messaging, pricing presentation, product mix, lead handling, website and listing performance, social proof, showhome and spec home sales, realtor and referral channels, objection handling, incentives, and simple sales metrics, all aligned with professional and consumer protection expectations.\u003c\/p\u003e\n\u003cp\u003eYou’ll leave with a ninety day action plan for your projects and sales sites, tied to a few metrics showing which tactics are working.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAt the end of this course, participants will be able to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply buyer psychology and value-based positioning to strengthen buyer confidence without relying on price cutting.\u003c\/li\u003e\n\u003cli\u003eImprove lead generation, follow up, and sales process steps to increase qualified opportunities and conversions.\u003c\/li\u003e\n\u003cli\u003eUse practical tactics for websites, listings, showhomes, spec homes, referrals, and objections to support sales in a buyer's market.\u003c\/li\u003e\n\u003cli\u003eTrack simple sales metrics and prioritize actions in a ninety day plan for stronger sales performance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Homebuilder CPD","offers":[{"title":"Default Title","offer_id":67853430030569,"sku":"bmr001","price":82.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/8502\/6122\/files\/buyersmarket.png?v=1793730476","url":"https:\/\/homebuildercpd.ca\/products\/win-in-a-buyers-market-sales-marketing-tactics-that-actually-work-1-cpd-credit","provider":"HomeBuilder CPD","version":"1.0","type":"link"}